SmarterPay partners with Regular Payments Marketing to boost growth

SMARTERPAY, the independent Hull-based payment solutions provider for businesses, has announced that it has joined forces with the Regular Payments Marketing Company to assist with SmarterPay’s ambitious growth plans. Already active in the charities sector, SmarterPay believes its suite of payment solutions could help boost income generation for the third sector.

For example, approximately 85 per cent of regular giving payments in the charities sector are made by Direct Debit or standing order. The number of Direct Debit payments in the sector is growing and has done so since the start of the pandemic.

The partnership between SmarterPay and the Regular Payments Marketing Company gives SmarterPay access to thirty-plus years’ experience in marketing financial products like Direct Debit and Bacs Direct Credit for example, as well as an all-round deep understanding of the financial marketing mix.

Philip Chilvers, Chief Operating Officer at SmarterPay said:

“As we continue to grow we need to face into the market to embrace the challenges of the evolving payments landscape. This includes repositioning our approach to messaging and communication. At a time when charities need to be focused on cost reduction and collection efficiencies, with appropriate targeting and messaging this remains an untapped opportunity.

“The Regular Payments Marketing Company has the expertise and experience to communicate our exciting proposition, introduce new industry-leading payment solutions to the community and highlight our achievements to the wider market. It is the beginning of an exciting journey, and we are looking forward to working closely with them over the coming months.”

Mike Hutchinson, Director of the company said:

“I am delighted to be working with SmarterPay at this exciting point in their development. I’m looking forward to supporting them in bringing new products and services to market and to utilising my experience in the payments industry to the full.”